Mohd
Umar Javaid
Mohd Umar Javaid is the founder of Qasid, a London-based storytelling and brand strategy agency that helps businesses build trust through authentic, human-centred marketing. Combining a background in History, Mass Communication & Journalism, and Business Management, Umar believes that every successful business is built on a story worth telling.
Before founding Qasid in Hackney, London, Umar studied History Honours, earned a Master's in Mass Communication and Journalism in Mumbai, and later pursued a Master's in Business Management in London. His academic and professional journey included translating a book into English and contributing to heritage projects such as mapping the Mughal route in Jammu & Kashmir. These experiences shaped his belief that stories connect people, cultures, and businesses.
Today, Umar works with startups, local businesses, entrepreneurs, and growing brands to transform founder stories into powerful marketing assets. Instead of focusing only on advertising, social media, or sales funnels, Qasid develops brand narratives that strengthen customer trust, improve brand positioning, and create long-term emotional connections.
Qasid specialises in brand storytelling, brand strategy, website copywriting, content marketing, founder branding, digital marketing, SEO content, and customer-focused messaging. The agency helps businesses communicate with authenticity while increasing visibility across search engines, AI search platforms, and modern discovery channels.
Umar's vision is to redefine marketing by making transparency, honesty, and storytelling the foundation of every brand. His philosophy is simple:
"Your business is more than what you sell. Your story deserves to live inside it."
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